The visual appeal in your exhibition stall holds the key to the success of your event. When you plan your exhibition stall design, it is important to focus on the technical aspects, that can strengthen the overall branding efforts. Well, the design of exhibition stalls was restricted to modular shapes and boxes along with printed posters a few decades ago. With the evolution of technology, the need to upgrade your booth design is being felt more than ever before.
Remember, the people visiting the exhibition stalls are tech-aware and many of them happen to be tech-savvy people. By integrating advanced technology in the stall design, you can strengthen your branding to a substantial extent. You need to enhance the degree of interaction with your audience. Tablets and smartphones have already made their way into exhibition stall designs.
Here, you will come to know across some of the advanced technologies, that you can integrate into the exhibition stall design. You can use them successfully during your marketing campaigns.
QR (quick response) codes offer a direct link to websites and apps. With these codes integrated into the exhibition stalls, you can leverage the communication and connectivity. The reputed designers come up with innovative ways of using these codes. They become a part of the decoy or interior design of the stall. Evidently, the visitors can seamlessly use these codes to get a fast access to information. Scanning the codes with their smartphones, the visitors can help themselves with the necessary materials. A higher interaction fosters a better engagement with your target group. Reach out to a reputed exhibition stall designer in India for a professional assistance.
For marketers, augmented reality holds tremendous potential to business. Through augmented reality, it is possible to overlay the real world with graphics generated through computer. You can scan the real world and enhance the looks by using augmented reality technology. Eventually, it adds to the visual information that is available to the visitors. Besides, they can easily get an access to augmented reality through mobile devices. This too, enhances the communication path to a significant extent and fosters a better interaction between the event organizers and visitors. The users can simply merge the engagement across the digital and physical worlds. Across the world, augmented reality has already penetrated into exhibition stall design in various businesses. It helps to refine the overall communication process, enabling the organizers to gather more data.
It is imperative to advertise a brand in exhibitions and trade shows. However, if you are not ready to explain what you do, spending big bucks on branding turns out to be futile. Using interactive screens, you can demonstrate what your product or service is all about. This technology should be a part of your booth design. Even if you have a small exhibition booth, the experienced designers can strategically integrate these accessories into the space. They ensure that the screen seamlessly gets merged into the stall, thereby complementing the design of other accessories. The information displayed on big screens can engage your customers, thereby enhancing the level of interaction. Visually appealing graphics, images and videos can draw more visitors to the stall. In the process, you get a greater footfall during the event and enjoy greater business prospects. For a seamless exhibition stall design, hire an expert service provider with an established track record.
Triggered technologies have been gaining popularity among event organizers for quite some time. The audience can have a go with these technologies. Depending on your business, the reputed designers can integrate these into the stall design seamlessly. The sound, light, visual effects and video can turn out to be effective in grabbing the attention of the visitors. When they cross a certain place, these technologies trigger the lights, videos and sounds, as a result of their action. This makes your business or brand more memorable, bolstering the brand image. People tend to remember these events and when you remain in the minds of your customers, your business reaps the benefits.
Technologies in mobiles like iBeacon use Bluetooth low energy sensing proximity, and they transmit identifiers to compatible apps. One can use the identifier to determine the physical location of the device. They can also track the customers and trigger the desired action. Therefore, these technologies should be a part of your exhibition stalls. If you are planning an upcoming event, get across to the reputed stall designers for valuable assistance.
Live video streaming
A large number of people stream content live through social media. Twitter, Instagram, Facebook and YouTube are the most popular platforms. Well, event organizers can capitalize on this popular trend to leverage their branding impact. When you collaborate with an exhibition stall designer in India, they incorporate the desired infrastructure to leverage your branding. It boosts the footfall into the stall and creates a buzz. Real-time communication through live streaming finds a large audience. Besides, popular events enjoy a large number of shares on Facebook and other platforms. The process gives more exposure to your brand and increases the customer base substantially. PR personnel also use social media to enhance the branding impact. Consult with an expert regarding your exhibition stall design, so that they can integrate the necessary features.
Gamification can click
In order to enhance the experience of your visitors, you can gamify the exhibition stall. The established professionals have been using leaderboards and apps to deliver a better experience to them. They may use interactive LED floors, that can keep the visitors engaged, or people can play games when they step on certain objects. These events generate fun and using advanced technology, you can collect the digital data. This can be processed later on to gain valuable insights about your customers’ habits. For any assistance regarding booth design, get across to the reputed designers.
It is important to integrate technologies that engage visitors at your exhibition stalls. Reach out to the established service providers for a greater impact on marketing and branding through these events.